SEO & Ditgital Marketing
1) SEO Analysis of Website
- Website Analysis
- SEO Competition Analysis
- Keyword Research
- Keyword Finalize
- Search Engine Optimization
- Strategy Analysis
- Initial Ranking analysis
In SEO analysis, we analyze a website through various criteria of SEO analysis of a website. This session will include SEO analysis tools, its effective usages etc. We prepare a documentation report connected with initial website analysis, traffic ranking analysis, KPIs in SEO. Key Performance Indicators is very important.
2) On Page SEO
- Title
- Meta
- Header Tags
- Alt Tags
- Keyword Density
- SEO Optimized Content
- Content Marketing
- Silo / URL Structure
- Image Optimization
In SEO analysis, candidates can learn how to analyze a website and understand various criteria of SEO analysis of a website. This session will include introduction of useful SEO analysis tools, its effective usages etc. Students can understand how to prepare a documentation report connected with initial website analysis, traffic ranking analysis etc. By attending seo website analysis area of our training sessions, one can know about the KPIs in SEO. For those who wish to succeed in their SEO career, knowing the Key Performance Indicators is very important.
3) Off Page SEO
- Link Spamming
- Quality Link Building
- Clean Link Profile
- Google Disavow Tool
- Content Strategy
- Author Bio
- Blog Submission
Article Submission
4) Technical SEO
- Robots
- XML Sitemap
- Google Webmaster Tool
- Sitemap Submission
- Website Speed Optimizations
- Cross Browser Responsiveness
- 404 Pages
5) Social Media
- Social Media Optimization
- Pages, Groups, Engagements
- Organic Performance
- Social Media Marketing
- Ads, Boost, Paid Marketing
- Facebook Brand Awareness
- Social Media Campaigns
- Audience Targeting
6) Search Engine Marketing
- Google Ads
- Pay Per Click (PPC) campaigns
- Search Engine Marketing (SEM)
- Search Ads,
- Google Display Network (GDN)
- Display Ads,
- Video Marketing
- Product Ads
7) Advanced SEO Sessions
- Canonical
- Open Graph Optimization
- Scheme Mark up
- Data Highlighter
- Rich Snippets
- AMP (Accelerated Mobile Pages)
8) Google AdSense Training
- Start using AdSense on your site
- Control which ads are shown on your site.
- Control where ads are placed on your site.
- Understand the difference between text only and rich image media ads
- Customize your ad preferences to suit your needs.
- Understand Google AdSense policies.
