SEO & Digital Marketing

What is SEO and How It Works?

Google is changing its algorithm frequently in this era of AI and is very strong and competitive today. We won’t get good results if we don’t implement and follow the new and updated SEO strategies. Powerful Tools and AI are the fundamental parts of modern SEO strategies.

Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google. By optimizing different elements of your site—such as content, keywords, and links—you can improve your chances of appearing higher in search results when users search for terms related to your business. The goal is to attract more organic, or non-paid, traffic to your website.

Keyword Research

Keyword research plays an important role in your SEO. We collect all the keywords related to your business. There are different approaches for keywords research. We follow all of the following:

Google Instant
Competitor Analysis
SEMrush and Ahrefs

After collecting all the keywords through these approaches, we list them in a document. Then we add the Search Volumes for each keyword in the list to analyze the worth of the keywords.

Keyword Clustering

Keyword clustering is an advanced SEO technique that involves creating groups of relevant keywords which have same intend. It helps in ranking one single page on multiple keywords.

We create groups of same intend keywords which we searched at first step. We write one article for each group and ensure that all keywords come in that article. So that our page can rank on all those keywords.

This helps in planning content that covers all aspects of a topic, improving relevance and authority in the eyes of search engines. Keyword clustering can lead to higher rankings and increase organic traffic

Content Writing

Today, it is true that content is king. In SEO there are many ranking factors, but content is one of the major ranking factor. People think, we can add content from A.I but its not true. Google hates A.I and never promote A.I content.

There is difference between content writing and SEO-Optimized content writing. We use human written content. Perform paid plagiarism and A.I detection tests. Keywords should be populated in the content with the right density. Entities and semantics based content.

Website Design

A website design without following SEO rules is a useless website even if its looking nice. A SEO-Optimized website is different than a normal website.

There should be proper H1, H2 and other heading tags in every page of your website. Website UI/UX should be good as it is a big ranking signal. We design website using latest tools and light-weight theme. There should be enrich media on web pages.

On-Page SEO

Setup SEO Plugin (Rankmath/Yoast)
Write SEO-Optimized meta title and meta description.
Image ALT tag optimization
Heading Tags Optimization
URL Optimization
Internal Linking Optimization
Web Page should be Keyword Focused
Canonical Tags

Technical SEO

Schema Markup: We create codes for different content and add it in each web page, post, category and product page. Google easily understand these schema markup. These codes will helps google in understanding our content. For example: We add schema for videos, products, categories, local business, order list, tables, images and many others.
Core Web Vitals: Do you stay on a website that loads in 1 second or that loads after 10 seconds. Definitely, no one will stay if your website is loading slowly. So we perform advance speed optimization.
Image Optimization: Images should be under 100kb and webp extension. Width should be 720px ideally.
Sitemap and Robot file setup and adding sitemap into Google Search Console.
Website Indexing: Index the website on Google Search Console and analyze all the errors in GSC.
Google News and Discovery.

OFF-Page SEO

Boost Your Website’s Credibility with High-Quality Backlinks. High-quality backlinks are like votes of confidence from other reputable sites, signaling to search engines that your content is valuable and worth ranking. When authoritative websites link to your pages, it enhances your site’s credibility and trustworthiness. We will create and implement a very effective and diverse OFF-Page SEO strategy after a deep analysis of your competitor’s websites.

Types of Backlinks

World Top 10,000 sites Backlinks (High DA/DR )
Guest Posting (Paid)
Niche Edits (Paid)
Stacking Backlinks
Softrank Backlinks
Haro Backlinks
Wikipedia Backlinks
Document Submission
Video Submission
Image Submission
Directory/Business Submission
Comment Backlinks on High Authority Websites
Social Media Appearance

Content For Backlink:

Contextual backlinks are the most powerful backlinks. We can’t just insert the link and get a backlink. But we have to create relevancy by writing the optimized content. Surround the anchor text with the relevant and target keyword to get more power from the linking domain.

Anchor Distribution & Backlink Diversity:

We will create different types of mix backlinks for diversity. Google’s algorithm is very smart nowadays. So we can’t create just one type of backlinks. Anchor distribution is also a very important factor in securing our site from Google hits.